Key-words: Figma, Miro, WebGL, Angular, Adobe IAM, Gamification
When the world shifted gears into the unknown territory of a global pandemic, Scania steered into the digital realm to unveil their latest innovation, the launch of the Scania Super powertrain.
The primary goal of the Scania Super Digital Experience was to launch a new Scania product in a digital way. This virtual unveiling aimed to replace the traditional physical launch during the pandemic. The target audience spanned truck buyers to transport enterprises to vehicle enthusiasts across the globe.
Marianna's engaged in re-imagining, sketching, and prototyping a launch experience from physical to digital, crafted to captivate different user groups within one intuitive interface. Plan, execute and review the design with stakeholders across different departments and developers, create different user paths according to the information structure and seamlessly weave an interactive game into the digital experience.
Design box: Lo-fi and hi-fi wireframes, gamification, story-mapping for the user journey and functionality breakdown. Collaborative workshops inspired by the Design Sprint concept:
My roles: UX/UI designer, Lead designer, workshop facilitator
