Key-words: Figma, FigJam, B2B, Headless CMS, Contentful, Design System, React, Information architecture, re-design
As a part of Telia’s strategy aimed to enhance B2B digital experiences, a headless CMS was been introduced to replace the current content architecture of Telia Company website. Together with business developers, copywriters and developers, Marianna created the whole new format template for the B2B website.
Marianna’s duties: Work closely with cross-functional teams, including content managers, to ensure a unified approach to design and content strategy. Unify needs and create product structure templates segmented by product complexity that were flexible, responsive and accessible.
Design box: Lo-fi and hi-fi wireframes, benchmarkst, user interview, tree testing, mobile first, story-mapping, design system.
